Senior Social Media Manager

About Octacer

Octacer is a technology company specializing in AI automation, software development, digital solutions, and modern business systems. We help businesses improve their operations through intelligent technology, creative digital strategies, and process automation.

We are looking for a creative, strategic, and results-driven Senior Social Media Manager who has a strong understanding of social media management, content strategy, brand positioning, audience engagement, and digital marketing. The selected candidate will be responsible for developing and executing social media strategies, managing Octacer’s social media presence, planning and overseeing content, increasing audience engagement, analyzing performance, and contributing to Octacer’s overall brand growth and digital presence.

Position Overview

As a Senior Social Media Manager, you will be responsible for strengthening Octacer’s online presence by developing and executing effective social media strategies, creating engaging content, and building a strong digital brand identity.
You will manage Octacer’s social media platforms, plan and oversee content calendars, coordinate with creative and marketing teams, monitor audience engagement, and analyze social media performance. You will also identify trends, develop innovative content ideas, and implement strategies to increase reach, engagement, brand awareness, and audience growth.
This is a practical and creative role designed for someone with strong social media management, content strategy, communication, and analytical skills who wants to grow in a dynamic environment and contribute directly to Octacer’s digital presence and overall brand growth.

Key Responsibilities

● Develop and execute comprehensive social media strategies aligned with business and marketing objectives.

● Manage and grow the company’s social media presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube.

● Create and manage monthly content calendars and ensure timely execution.

● Independently handle complete SMM activities from content planning and creation to publishing and performance optimization.

● Create engaging social media content, including posts, carousels, stories, reels, short-form videos, and other creative formats.

● Handle graphic designing and basic-to-advanced visual content creation using tools such as Canva, Photoshop, Illustrator, or equivalent tools.

● Handle video editing for Reels, TikToks, Shorts, promotional videos, and other social media content.

● Write engaging captions, social media copy, campaign content, and other platform-specific copy.

Manage and optimize paid social media advertising campaigns, particularly through Meta Ads Manager.

● Develop, launch, monitor, and optimize campaigns based on performance objectives.

● Track and analyze social media analytics, insights, KPIs, audience behavior, reach, engagement, traffic, leads, conversions, and overall performance.

● Prepare regular social media and advertising performance reports and provide actionable recommendations.

● Use data and analytics to continuously improve content, campaigns, audience growth, and overall social media performance.

● Monitor comments, messages, and overall community engagement while maintaining the brand voice.

● Develop and execute creative campaigns, promotions, launches, and special projects

● Conduct social media trend, competitor, and industry research.

● Manage social media scheduling, publishing, and content distribution.

● Stay updated with changing social media algorithms, trends, features, tools, and best practices.

● Manage influencer marketing, creator collaborations, and other social media partnerships where required.

● Handle other day-to-day social media activities required for the growth and management of the company’s online presence

Requirements

● Bachelor’s degree in Marketing, Communications, Media Studies, Business, or a related field.

● 3–5 years of relevant experience in Social Media Management, Digital Marketing, or a similar role.

● Proven experience independently managing multiple social media platforms and brand accounts.

● Strong understanding of SMM, content marketing, audience growth, engagement, and social media strategy.

● Strong hands-on experience with Meta Business Suite and Meta Ads Manager is required.

● Strong understanding of social media analytics, insights, performance metrics, and reporting.

● Hands-on experience in graphic design, content creation, and video editing for social media.

● Proficiency in Canva and familiarity with Photoshop, Illustrator, CapCut, Premiere Pro, or equivalent creative tools.

● Excellent copywriting and content-writing skills.

● Strong creative thinking with the ability to develop engaging content ideas and campaigns.

● Good understanding of Instagram, Facebook, LinkedIn, TikTok, and YouTube.

● Ability to independently manage SMM + Ads + Analytics + Content Creation + Creative Production + Community Management + other social media activities.

● Strong organizational and time-management skills with the ability to handle multiple campaigns simultaneously

Why Join Octacer?

● Learn advanced social media management and digital marketing strategies.
● Work on real-world social media, branding, and content marketing projects.
● Gain practical experience in a growing technology company.
● Receive mentorship and structured feedback from experienced professionals.
● Learn content planning, social media strategy, audience growth, engagement, and performance analysis.
● Build a professional portfolio of social media campaigns, content strategies, brand initiatives, and digital marketing projects.
● Understand how a professional social media team builds brand awareness, engages audiences, and drives digital growth.
● Improve your creativity, communication, content planning, analytical, time management, and strategic thinking skills.
● Gain exposure to technology-focused digital marketing, branding, and social media management.